Much is being made about Newt Gingrich’s showing in the South Carolina debates. They say he was forceful, he delivered a knockout punch, etc.
Well, he did. But what actually did he do?
He scolded the liberal press. But why did that matter so, so much? The answer is that he allowed the expression of a suppressed emotion. That emotion was anger at the liberal media. By scolding them, at least the moderator, he justified that anger. That press is BAD, and we can thus not only feel, but express, that anger.
When someone allows people to express their unexpressed, i.e. suppressed, emotions, they want to be with him. He’ll let us express our anger. He says it’s OK. Man, I want to hear more from him. He let’s me do what I wanted to do all along, but could not.
So, what next? Well, once Gingrich does that enough, that emotion will have been ventilated. There will not be much left. He or someone will have to find another suppressed emotion, allow people to express it, and gain followers.
So, that’s what Gingrich did, and that’s what any of the other candidates can do, too. Just figure out a suppressed emotion that is in sync with you, allow it to be expressed, and people will follow.